Monday, January 30, 2012

Notion Ink was one of the first to make noise about an upcoming dual-core tablet, called Adam, but at the time everyone's obsession was Tegra 2, simply because NVIDIA beat everybody to it. Now for the Adam 2, Notion Ink announced it will use Texas Instrument's OMAP processors, the same family that Google went with when it created the Galaxy Nexus together with Samsung. While OMAP's GPU might be a generation or two behind the most advanced out there, it obviously has other merits that warranted the attention of hardware designers and developers, like more memory bandwidth than Tegra 3 or Snapdragon. Notion Ink also comments that, while Apple's A5 beats Tegra 3 in graphics, and they both beat OMAP in GPU benchmarks, the question is if the OEMs can fully utilize that power. With Adam and its Tegra 2 chip the answer has definitely been no, due to the scarce documentation around the chip, while Texas Instruments is apparently setting the industry standard in white papers, usage scenarios, and overall support for its OMAP family of mobile silicon, that is why Notion Ink decided it will be the easiest chipset to squeeze the maximum out of. Apparently that might have been why Google went with OMAP as the poster child for Android Ice Cream Sandwich, enticing all OEM developers to follow suit in the process.

Here’s an interesting little extract from an apperance by Adam Lashinsky,author of the book "Inside Apple", revealing the details about Apple’s obsession with security. Cupertino is known for having rigorous interviews with wannabe employees, but even when they pass them, not all of them are immediately trusted. Some of the employees are actually put on fake projects for months on end until they prove their reliability, a snippet of the Q&A reveals.

“A friend of mine who's a senior engineer at Apple, he works on -- or did work on -- fake products I'm sure for the first part of his career, and interviewed for 9 months. It's intense,” a former Apple engineer said.

Here’s another interesting part of the exchange:

AM: Even [Apple CEO] Tim Cook has so much charisma that he could certainly be our next president. I can say that very, very confidently.AL: You mean of the United States?AM: Yes.AL: The only thing I would disagree is I don’t think he has the political chops to put up with the BS that politicians have to put up with.

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